Xsens has its origins in 2000, when it was created by two University of Twente students. They were both inspired by the ability of small motion sensors to measure athletes' performance and, therefore, both specialized in sensor technologies.
WITH THAT, XSENS WAS BORN AS A COMPANY, AND IT SOON LAUNCHED ITS FIRST MEASURING UNIT USED FOR MEASURING HUMAN MOVEMENTS AND INDUSTRIAL APPLICATIONS. NOW, 20 YEARS LATER, XSENS IS KNOWN WORLDWIDE FOR ITS MOTION RECORDING PRODUCTS AND FOR MOTION RECORDING WITH THE BEST PERFORMANCE, EXCELLENT QUALITY, AND EASY USE.
Rebranding the Xsens brand identity in such a way that it matches its potential; rebranding the Xsens brand into a consistent, powerful, credible brand within the motion sensors sector that will attract its aimed target groups.
The phased approach was used to reach the goal. first, preconditions that apply to the corporate brand were determinded. then, the Xsens proposal was made specifically for ourselves. Based on the defined brand values, brand identity has been developed with the right focus and right tone of voice.
BRAND ASSET - IDENTITY
Skybox's brand identity is built on a contemporary, vibrant, and dynamic corporate identity. This is driven by a recognizable, timeless logo. Xsens stands out in the world of motor sensors with its distinctive products and lifestyle photos.
FRAMEWORK - BRAND ASSETS