Gradyent Brand Identity + Website

PREFACE

Gradyent is a cloud platform developed to optimize heat networks. By connecting multiple sources and incorporating AI, this software enables the more efficient management of distribution systems.

HEAT NETWORKS ARE BECOMING INCREASINGLY DIVERSE AND COMPLEX. THEREFORE, INCORPORATING SMART SOFTWARE INTO THE OPTIMIZATION PROCESS CAN ASSIST IN REACHING THE DESIRED BENEFITS. TO FACILITATE THIS, GRADYENT HAS DEVELOPED A CLOUD PLATFORM THAT USES ARTIFICIAL INTELLIGENCE TO MANAGE HEAT NETWORKS IN THE BEST POSSIBLE WAY.

THE NAME " GRADYENT " DERIVES FROM TWO DIFFERENT SOURCES. ON THE ONE HAND, THE NAME INCOMPORATES THE WORD "GRADIENT" WHICH REFERS TO "THE ANGLE", THE DIRECTION OF A GRAPH. THE NAME, ON THE OTHER HAND, COMES FROM THE WORD "DEGREE," WHICH REFERS TO DEGREE CELSIUS AND SERVES AS A REFERENCE TO THE TEMPERATURE.

DELIVERABLES
BRAND IDENTITY
DIGITAL IDENTITY

SERVICES
BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

OBJECTIVE

Rebranding Gradyent to match it’s potential; into a consistent, powerful and credible brand within the energy sector that will attract its aimed target groups.

SOLUTION

The phased approach was used to reach the goal. First, preconditions that apply to the corporate brand were determinded. Then, the Gradyent proposal was made specifically for ourselves. Based on the defined brand values, brand identity has been developed with the right focus and right tone of voice.

IDENTITY
FRAMEWORK

BRAND ASSET - IDENTITY

The identity created by Skybox is based on a modern, fresh, and dynamic corporate identity. This is shaped by a recognizable, everlasting wordmark and monogram. Supported by distinctive product and lifestyle photography, Gradyent stands out as a great cloud platform used for heat network systems.

FRAMEWORK - BRAND ASSETS
LOGO
BRAND MARK
BRAND ELEMENT
COLOR PALETTE
TYPOGRAPHY
PHOTOGRAPHY