TEIJIN SMART SAFETY

PREFACE

IN 2014, A SEPARATE DEPARTMENT WAS ESTABLISHED WITHIN TEIJIN ARAMID TO DEVELOP NEW MARKETS AND PRODUCTS. THIS DEPARTMENT WAS CALLED SOLUTION2.0 AND EMPHASIZED ON THE DEVELOPMENT OF SOLUTIONS AND NOT ON MATERIALS.

DELIVERABLES
DIGITAL IDENTITY
WEBSITE

SERVICES
DIGITAL BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

SOLUTION2.0 SPECIFICALLY AIMED TO DEVELOP PRODUCTS/APPLICATIONSWITH
A FOCUS ON THE REALIZATION OF MORE SAFETY FOR PROFESSIONALSWORKING IN VERY DANGEROUS CIRCUMSTANCES; FIRE BRIGADE, POLICE, ARMY BUT ALSO WITHIN THE INDUSTRY.

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OBJECTIVE

CREATE FIRST OF ALL A NAME AND THEN AN IDENTITY WITH WHICH THIS DEPARTMENT OF TEIJIN CAN PRESENT ITSELF MORE INDIVIDUALLY, BUT ABOVE ALL FOR THE BENEFIT OF THE TEIJIN BRAND STRENGTHENING CAN PRESENT.

SOLUTION

FIRST OF ALL, IT WAS ESSENTIAL TO UNDERSTAND WHICH PRECONDITIONS APPLY TO THE CORPORATE BRAND. WE ALSO HAVE SPECIFICALLY MADE THE PROPOSITION OF THIS TEIJIN PART ‘OWN.’ THROUGH A WORKSHOP WITH VARIOUS STAKEHOLDERS, WE SHARPENED THE POSITIONING AS WELL AS TRANSLATED IT INTO DISTINCTIVE BRAND VALUES. HERE WITH WE DETERMINED A STRATEGIC BRAND FRAMEWORK IN ORDER TO WITH THE RIGHT FOCUS PROVIDE THIS ENTITY WITH A NAME AND THEN TO BE ABLE TO START THE MORE BE ABLE TO START UP CREATIVE WORK.

IDENTITY
FRAMEWORK

Teijin-website
Teijin-Book
Teijin-Poster
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BRAND ASSET - IDENTITY

TO SUPPORT THE IDENTITY, WE HAVE DEVELOPED 
A GRAPHIC DESIGN LANGUAGE WITH WHICH WE
CAN GIVE TEIJIN SMART SAFETY MORE 'INDIVIDUALITY' 
IN THE VARIOUS COMMUNICATION MEANS, BOTH
OFFLINE AND ONLINE. THIS SYMBOL LANGUAGE IS DERIVED FROM TEIJIN'S WORD MARK / LOGO.

FRAMEWORK - BRAND ASSETS
IGITAL IDENTITY
RESPONSIVE BRANDING
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

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WORKING TOGETHER

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TO A SAFER
SOCIETY

TEIJIN SMART SAFETY

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DOES YOUR BRAND NEED A BOOST? 
SEND US AN EMAIL OR CALL US

+ 31 20 846 45 75

OR VISIT US AT
SKYBOX DESIGN AGENCY
DANZIGERBOCHT 39-P
1013 AM AMSTERDAM
THE NETHERLANDS