In 2014, a separate department was established within Teijin Aramid to develop new markets and products. this department was called solution 2.0 and emphasized on the development of solutions and not on materials.
SOLUTION2.0 SPECIFICALLY AIMED TO DEVELOP PRODUCTS/ APPLICATIONS WITH A FOCUS ON THE REALIZATION OF MORE SAFETY FOR PROFESSIONALS WORKING IN VERY DANGEROUS CIRCUMSTANCES; FIRE BRIGADE, POLICE, ARMY BUT ALSO WITHIN THE INDUSTRY.
DIGITAL BRAND ASSETS
CREATE FIRST OF ALL A NAME AND THEN AN IDENTITY WITH WHICH THIS DEPARTMENT OF TEIJIN CAN PRESENT ITSELF MORE INDIVIDUALLY, BUT ABOVE ALL FOR THE BENEFIT OF THE TEIJIN BRAND STRENGTHENING CAN PRESENT.
FIRST OF ALL, IT WAS ESSENTIAL TO UNDERSTAND WHICH PRECONDITIONS APPLY TO THE CORPORATE BRAND. WE ALSO HAVE SPECIFICALLY MADE THE PROPOSITION OF THIS TEIJIN PART ‘OWN.’ THROUGH A WORKSHOP WITH VARIOUS STAKEHOLDERS, WE SHARPENED THE POSITIONING AS WELL AS TRANSLATED IT INTO DISTINCTIVE BRAND VALUES. HERE WITH WE DETERMINED A STRATEGIC BRAND FRAMEWORK IN ORDER TO WITH THE RIGHT FOCUS PROVIDE THIS ENTITY WITH A NAME AND THEN TO BE ABLE TO START THE MORE BE ABLE TO START UP CREATIVE WORK.
BRAND ASSET - IDENTITY
To support the identity, we have developed a graphic design language with which wecan give teijin smart safety more ‘individuality’ in the various communication means, both offline and online. This symbol language is derived from Teijin’s word mark / logo.
FRAMEWORK - BRAND ASSETS
TO A SAFER
TEIJIN SMART SAFETY