IVY AMSTERDAM

PREFACE

Ivy is an exceptional opportunity to acquire a high-end new multi-family complex to be developed in Amsterdam.

IVY CONSISTS OF 157 HIGH-QUALITY RESIDENTIAL UNITS, MAINLY CONSISTING OF AFFORDABLE HOUSING (80% IN REGULATED AND MIDDLE SECTOR) AND NON-REGULATED RESIDENTIAL SEGMENT AND A COMMERCIAL SPACE, SOCIALHOUSING AND AN F&B DEPARTMENT.

DELIVERABLES
CORPORATE IDENTITY
WEBSITE 

SERVICES
LOGO
BRAND ASSETS

ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

02-IVY-Amsterdam
03-IVY-Amsterdam

OBJECTIVE

Create an identity that establishes the real estate project ‘Ivy Amsterdam’ as the ultimate residential location in amsterdam. In addition, Ivy Amsterdam can profile itself as a lifestyle brand, which will appeal to a wide audience.

SOLUTION

Our solution was characterized as a phased solution. First, it was important to know which preconditions apply to the brand / project, but we have also involved the employer brand (project developer and broker). We then created our own brand values for Ivy Amsterdam, which served as a strategic framework determined to start the creative work with the right focus.

IDENTITY
FRAMEWORK

01-IVY-Amsterdam
19-IVY-Amsterdam
23-IVY-Amsterdam
06-IVY-Amsterdam

BRAND ASSET - PHOTOGRAPHY

Experience is central when it comes to ivy indentity. A clear iconic design language was deliberately chosen, but a contemporary interior layout the set layout. A recognizable signature has been developed by means of 3d impression renders of the future ivy building and the way of typography.

FRAMEWORK - BRAND ASSETS
LOGO
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

08-IVY-Amsterdam
07-IVY-Amsterdam
22-IVY-Amsterdam
14-IVY-Amsterdam
18-IVY-Amsterdam
09-IVY-Amsterdam
21-IVY-Amsterdam
12-IVY-Amsterdam
11-IVY-Amsterdam
24-IVY-Amsterdam

An High-end
Residential
Complex.

IVY AMSTERDAM

04-IVY-Amsterdam

Does your brand need a boost?
Schedule a meeting with Lennart.

OR CALL US AT + 31 20 846 45 75

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