IVY AMSTERDAM

PREFACE

IVY IS AN EXCEPTIONAL OPPORTUNITY TO ACQUIRE A HIGH-END NEW MULTI-FAMILY COMPLEX TO BE DEVELOPED IN AMSTERDAM.

DELIVERABLES
CORPORATE IDENTITY
WEBSITE 

SERVICES
LOGO
BRAND ASSETS

ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

IVY CONSISTS OF 157 HIGH-QUALITY RESIDENTIAL UNITS, MAINLY CONSISTING OF AFFORDABLE HOUSING (80% IN REGULATED AND MIDDLE SECTOR) AND NON-REGULATED RESIDENTIAL SEGMENT AND A COMMERCIAL SPACE, SOCIALHOUSING AND AN F&B DEPARTMENT.

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OBJECTIVE

CREATE AN IDENTITY THAT ESTABLISHES THE REAL ESTATE PROJECT ‘IVY AMSTERDAM’ AS THE ULTIMATE RESIDENTIAL LOCATION IN AMSTERDAM. IN ADDITION, IVY AMSTERDAM CAN PROFILE ITSELF AS A LIFESTYLE BRAND, WHICH WILL APPEAL TO A WIDE AUDIENCE.

SOLUTION

OUR SOLUTION WAS CHARACTERIZED AS A PHASED SOLUTION. FIRST, IT WAS IMPORTANT TO KNOW WHICH PRECONDITIONS APPLY TO THE BRAND / PROJECT, BUT WE HAVE ALSO INVOLVED THE EMPLOYER BRAND (PROJECT DEVELOPER AND BROKER). WE THEN CREATED OUR OWN BRAND VALUES FOR IVY AMSTERDAM, WHICH SERVED AS A STRATEGIC FRAMEWORK DETERMINED TO START THE CREATIVE WORK WITH THE RIGHT FOCUS.

IDENTITY
FRAMEWORK

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BRAND ASSET - PHOTOGRAPHY

EXPERIENCE IS CENTRAL WHEN IT COMES TO IVY INDENTITY. A CLEAR ICONIC DESIGN LANGUAGE WAS DELIBERATELY CHOSEN, BUT A CONTEMPORARY INTERIOR LAYOUT THE SET LAYOUT. A RECOGNIZABLE SIGNATURE HAS BEEN DEVELOPED BY MEANS OF 3D IMPRESSION RENDERS OF THE FUTURE IVY BUILDING AND THE WAY OF TYPOGRAPHY.

FRAMEWORK - BRAND ASSETS
LOGO
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

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AN HIGH-END
RESIDENTIAL COMPLEX

IVY AMSTERDAM

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DOES YOUR BRAND NEED A BOOST? 
SEND US AN EMAIL OR CALL US

+ 31 20 846 45 75

OR VISIT US AT
SKYBOX DESIGN AGENCY
DANZIGERBOCHT 39-P
1013 AM AMSTERDAM
THE NETHERLANDS