PREFACE
Ivy is an exceptional opportunity to acquire a high-end new multi-family complex to be developed in Amsterdam.
IVY CONSISTS OF 157 HIGH-QUALITY RESIDENTIAL UNITS, MAINLY CONSISTING OF AFFORDABLE HOUSING (80% IN REGULATED AND MIDDLE SECTOR) AND NON-REGULATED RESIDENTIAL SEGMENT AND A COMMERCIAL SPACE, SOCIALHOUSING AND AN F&B DEPARTMENT.
DELIVERABLES
CORPORATE IDENTITY
WEBSITE
SERVICES
LOGO
BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT
OBJECTIVE
CREATE AN IDENTITY THAT ESTABLISHES THE REAL ESTATE PROJECT ‘IVY AMSTERDAM’ AS THE ULTIMATE RESIDENTIAL LOCATION IN AMSTERDAM. IN ADDITION, IVY AMSTERDAM CAN PROFILE ITSELF AS A LIFESTYLE BRAND, WHICH WILL APPEAL TO A WIDE AUDIENCE.
SOLUTION
OUR SOLUTION WAS CHARACTERIZED AS A PHASED SOLUTION. FIRST, IT WAS IMPORTANT TO KNOW WHICH PRECONDITIONS APPLY TO THE BRAND / PROJECT, BUT WE HAVE ALSO INVOLVED THE EMPLOYER BRAND (PROJECT DEVELOPER AND BROKER). WE THEN CREATED OUR OWN BRAND VALUES FOR IVY AMSTERDAM, WHICH SERVED AS A STRATEGIC FRAMEWORK DETERMINED TO START THE CREATIVE WORK WITH THE RIGHT FOCUS.
IDENTITY
FRAMEWORK
BRAND ASSET - PHOTOGRAPHY
Experience is central when it comes to ivy indentity. A clear iconic design language was deliberately chosen, but a contemporary interior layout the set layout. A recognizable signature has been developed by means of 3d impression renders of the future ivy building and the way of typography.
FRAMEWORK - BRAND ASSETS
LOGO
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY
An High-end
Residential
Complex.
IVY AMSTERDAM
