IVY AMSTERDAM

PREFACE

Ivy is an exceptional opportunity to acquire a high-end new multi-family complex to be developed in Amsterdam.

IVY CONSISTS OF 157 HIGH-QUALITY RESIDENTIAL UNITS, MAINLY CONSISTING OF AFFORDABLE HOUSING (80% IN REGULATED AND MIDDLE SECTOR) AND NON-REGULATED RESIDENTIAL SEGMENT AND A COMMERCIAL SPACE, SOCIALHOUSING AND AN F&B DEPARTMENT.

DELIVERABLES
CORPORATE IDENTITY
WEBSITE 

SERVICES
LOGO
BRAND ASSETS

ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

02-IVY-Amsterdam
03-IVY-Amsterdam

OBJECTIVE

CREATE AN IDENTITY THAT ESTABLISHES THE REAL ESTATE PROJECT ‘IVY AMSTERDAM’ AS THE ULTIMATE RESIDENTIAL LOCATION IN AMSTERDAM. IN ADDITION, IVY AMSTERDAM CAN PROFILE ITSELF AS A LIFESTYLE BRAND, WHICH WILL APPEAL TO A WIDE AUDIENCE.

SOLUTION

OUR SOLUTION WAS CHARACTERIZED AS A PHASED SOLUTION. FIRST, IT WAS IMPORTANT TO KNOW WHICH PRECONDITIONS APPLY TO THE BRAND / PROJECT, BUT WE HAVE ALSO INVOLVED THE EMPLOYER BRAND (PROJECT DEVELOPER AND BROKER). WE THEN CREATED OUR OWN BRAND VALUES FOR IVY AMSTERDAM, WHICH SERVED AS A STRATEGIC FRAMEWORK DETERMINED TO START THE CREATIVE WORK WITH THE RIGHT FOCUS.

IDENTITY
FRAMEWORK

01-IVY-Amsterdam
19-IVY-Amsterdam
23-IVY-Amsterdam
06-IVY-Amsterdam

BRAND ASSET - PHOTOGRAPHY

Experience is central when it comes to ivy indentity. A clear iconic design language was deliberately chosen, but a contemporary interior layout the set layout. A recognizable signature has been developed by means of 3d impression renders of the future ivy building and the way of typography.

FRAMEWORK - BRAND ASSETS
LOGO
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

08-IVY-Amsterdam
07-IVY-Amsterdam
22-IVY-Amsterdam
14-IVY-Amsterdam
18-IVY-Amsterdam
09-IVY-Amsterdam
21-IVY-Amsterdam
12-IVY-Amsterdam
11-IVY-Amsterdam
24-IVY-Amsterdam

An High-end
Residential
Complex.

IVY AMSTERDAM

04-IVY-Amsterdam