Royal Haskoning DHV Digital is a new digital global label launched by Royal Haskoning DHV.
WITH THE CONVICTION THAT THE 'DIGITAL TWINS' APPROACH TIES IN WITH THE SERVICES PROVIDED BY ROYAL HASKONING DHV DIGITAL, IT HAS THE AMBITION TO ACHIEVE LARGE, DATA DRIVEN RESULTS THROUGH THE USE OF DATA DRIVEN TECHNOLOGIES AND THROUGH APPROPRIATE SUPPORT.
Create an Identity that, on the one hand, matches the Royal Haskoning corporate brand, but which also expresses itself and additionally ties in with the digital domain that is being exploited through the new proposition.
Skybox’s approach here was characterized as a phased approach. first, it was essential to understand the preconditions for the corporate rhk brand. in addition, a new proposition was made. subsequently, Royal HaskoningDHV Digital’s own brand values were created, with which the strategic framework was determined, in order to then develop an appropriate brand identity with the right focus.
BRAND ASSET - IDENTITY
The foundation of the RHK/DHV Digital identity is based on Royal Haskoning's corporate identity. Skybox took the Royal Haskoning brandmark as a starting point and distilled a formal language from it that is characteristic and recognizable for the RHK/DHV Digital identity but also shows affinity with the Royal Haskoning identity.
FRAMEWORK - BRAND ASSETS