Stimag Brand Identity + Webshop

PREFACE

Stimag has been a manufacturer, importer and supplier of scales and weighing systems since 1979. Stimag has its own technical and service department and is an authorized scale inspector. Stimag specializes in food scales, logistic weighing systems, industrial scales, laboratory scales, agricultural scales and medical scales.

STIMAG CONSULTANTS EACH HAVE YEARS OF EXPERIENCE WITH SCALESAND THEIR APPLICATIONS. THEY ARE BRAND INDEPENDENT AND LOOK FOR THE BEST SOLUTION FOR EVERY SITUATION. STIMAG ALSO LOOKS AT SUSTAINABLE, ECONOMICAL AND SAFE SOLUTIONS. SO, FOR EXAMPLE, NOT ONLY PRICE, BUT ALSO TOTAL COST OF OWNERSHIP (TCO). WITH THE -NOW 43 YEARS- EXPERIENCE IN INDUSTRY, LABORATORY AND THE CARE SECTOR, STIMAG CAN THEREFORE GIVE SOUND ADVICE, WHETHER IT CONCERNS PURCHASE, SERVICE OR MAINTENANCE.

DELIVERABLES
CORPORATE IDENTITY
DIGITAL IDENTITY

SERVICES
BRAND ASSETS
ART DIRECTION
PRINT
WEB DESIGN
CREATIVE DEVELOPMENT

OBJECTIVE

Optimize the current identity in such a way that Stimag can realize its potential. They wish the realization of a more solid, high-end, reliable and consistent branding with which Stimag will actually be seen. Above all, because of its different target groups, but also because of the competition. A brand identity has been developed with the right focus and tone of voice.

SOLUTION

Our approach was characterized as a phased approach. First of all, it was important to know which preconditions apply to the corporate brand. More over, we have “made” the Stimag proposal specifically for ourselves. Based on the defined brand values, a brand identity has been developed with the right focus and tone of voice.

IDENTITY
FRAMEWORK

BRAND ASSET - IDENTITY

The identity created by Skybox is based on a modern, fresh, dynamic corporate identity. This is shaped by an iconic, timeless wordmark and monogram. Supported by distinctive product and lifestyle photography, Stimag characterizes itself in the umfelt of weaving systems.

FRAMEWORK - BRAND ASSETS
LOGO
MONOGRAM - DEVICE
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY