Quist Web Identity + Webshop

PREFACE

Time. Its value, Immeasurable. A currency more precious than gold. Every second is an opportunity. Each passing moment, a memory to cherish. The future, full of promise and potential. In this ever faster moving world, we need to take the time to appreciate time. To discover what matters most. To take a moment for ourselves. To see the colours of the sky changing when the sun sets. To enjoy the calm and clarity of silence. And to appreciate something as simple as a smile.

QUIST WATCHES ARE MADE FOR THOSE WHO UNDERSTAND THE VALUE OF TIME. WHO LOVE TIMELESS DESIGN, BECAUSE THEY SEE TRUE BEAUTY IN SIMPLICITY AND ELEGANCE. WHO APPRECIATE THE UNIQUE DETAILS YOU ONLY SEE WHEN YOU REALLY TAKE THE TIME TO LOOK. A QUIST WATCH DOESN’T JUST TELL THE TIME, IT TELLS YOU ABOUT OUR PHILOSOPHY. INVESTING TIME IN FASHIONING SOMETHING TRULY WORTH HAVING.

DELIVERABLES
DIGITAL IDENTITY

SERVICES
BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT
SOCIAL CAMPAIGN

OBJECTIVE

Optimize the current web identity in such a way that Quist can live up to its potential. They wish the realization of a more solid, high-end, reliable and consistent branding with which Quist will actually be seen and the sales of the watches will go up. Suitable for different target groups, but also because of the competition. A web identity was developed with the right focus and tone of voice.

SOLUTION

Our approach was characterized as a phased approach. First of all, it was important to know which preconditions apply to the corporate brand. In addition, we 'created' the Quist website proposal specifically for ourselves. Based on the defined brand values, a brand identity was developed with the right focus and tone of voice.

IDENTITY
FRAMEWORK

BRAND ASSET - IDENTITY

The identity created by skybox is based on a modern, fresh, dynamic corporate identity. This is shaped by an iconic, timeless wordmark. Supported by distinctive product and lifestyle photography features. The photography was achieved in collaboration with Paar photography.

FRAMEWORK - BRAND ASSETS
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
CONCEPT DESIGN