Hellebrekers is a fast growing technical service provider that has developed over the decades after its founding in 1971 into a progressive company with an eye for market trends, but most certainly also for its people.
HELLEBREKERS STANDS FOR SOLUTIONS THAT MATTER, NOW AND IN THE FUTURE. THAT IS WHY HELLEBREKERS CREATES FOR ITS CLIENTS THE TECHNOLOGY THAT HELPS THEM TO ACHIEVE THEIR ORGANIZATIONAL GOALS. AS A TECHNICAL SERVICE PROVIDER, HELLEBREKERS IS SPECIALIZED INTOTAL SOLUTIONS FOR PROCESS AND BUILDING INSTALLATIONS.
CREATE AN IDENTITY THAT FITS HELLEBREKERS FOR THE YEAR 2020 AND BEYOND WAS THE PRIMARY ASSIGNMENT. AN EXTRA GOAL WAS GIVEN; AND THIS WAS TO GIVE HELLBREAKERS AS AN EMPLOYER’S BRAND A MORE POWERFUL IMAGE, WITH WHICH HELLBREAKERS AS AN EMPLOYER IS MORE INTERESTING, MORE NOTICEABLE FOR NEW TALENT.
OUR SOLUTION CHARACTERIZED ITSELF IN THIS AS A PHASED ONE. FIRSTLY IT WAS IMPORTANT TO UNDERSTAND WHICH PRECONDITIONS APPLY TO THE CORPORATE BRAND, BUT WE ALSO INVOLVED THE EMPLOYER’S BRANDIN THIS. BESIDES, WE ALSO TANGIBLY MADE THE NEW PROPOSITION OUR OWN. WE THEN CREATED OUR OWN BRAND VALUES FOR HELLEBREKERS WITH WHICH THE STRATEGIC FRAMEWORK WAS DETERMINED IN ORDER TO START UP THE CREATIVE WORK WITH THE RIGHT FOCUS.
BRAND ASSET - PHOTOGRAPHY
To support the identity, Skybox have developed a graphic design language with which we the new identity is given more singularity. At the basis of this symbol language is energy. In fact, this is what the core of Hellebreker’s services is based on - it in good condition run jobs organizing and structuring of energy. We translated energy into a waterfall as a starting point for a graphic form. Provided with a new color spectrum, a dynamic design language is obtained which is appropriately translated to various offline and online marketing resources.
FRAMEWORK - BRAND ASSETS
MONOGRAM - DEVICE