Dutch Flower line is a New York city based wholesale flower market established in 1985. From the ever changing in-store floral display, to their endless worldwide pursuit for floral trends, dutch flower line wants to share their passion for flowers with their audience. DFL stands for craftsmanship, and achieving a “new high standard” of excellence in flowers.
FROM THEIR ROOTS IN THE FLOWER FIELDS OF HOLLAND, TRADITIONAL DUTCH METHODS HAVE BEEN PASSED DOWN THROUGH GENERATIONS. DUTCH FLOWER LINE BRING THEIR KNOWLEDGE AND TRADITIONS TO THE NEW YORK FLOWER MARKET. WHETHER YOU ARE THE PROPRIETOR OF A SMALL FLORAL BOUTIQUE OR AN INTERNATIONAL EVENT COORDINATOR, DUTCH FLOWER LINE WANT YOUR EXPERIENCE AT THEIR COMPANY TO LEAVE YOU INSPIRED.
DIGITAL BRAND ASSETS
OPTIMIZE THE IDENTITY IN SUCH A WAY THAT DUTCH FLOWER LINE CAN USE ITS POTENTIAL. THE WISH WAS THE REALIZATIONOF A BRAND IN WHICH THE HERRITACHE COULD PREDOMINATE AND ALSO HAVE A CONSISTENT BUT AN ICONIC CHARACTER. THE PURPOSE OF THIS (RE) BRANDING WAS THAT DUTCH FLOWER LINE WILL ACTUALLY BE SEEN. ABOVE ALL, BECAUSE OF ITS DIFFERENT TARGET GROUPS, BUT ALSO BECAUSE OF THE COMPETITION.
SKYBOX WAS THEREFORE INTENDED TO CREATE A FRESH, AESTHETIC IDENTITY THAT FITS BOTH THE CRAFTSMANSHIP AND HERITAGE OF DFL. THIS WAS TRANSLATED INTO SOLID, HIGHLY DYNAMIC GRAPHIC ELEMENTS, WITH WHICH WE PRESENT CONTENT IN AN APPEALING WAY. ALL THIS WITH THE HELP OF STRONGLY BLOOMING PHOTOS. THIS RESULTED IN AN IDENTITY AND AWARD-WINNING ONLINE PRESENCE WITH SMOOTH ELEMENTS. STRONG, AESTHETICALLY AND DUTCH INFLUENCED.
BRAND ASSET - IDENTITY
The identity is realized in three steps; sketch, focus and definition phase. In these 3 phases we developed a basic identity based on a predefined predetermined strategic framework.
FRAMEWORK - BRAND ASSETS
MONOGRAM - DEVICE
DUTCH FLOWER LINE