FANCY VAPE

PREFACE

FANCY VAPE IS A NEWLY FOUNDED INTERNATIONAL
BRAND THAT ORIGINATED FROM WITHIN THE KANGERTECH COMPANY. DUTCH DESIGN COMBINED WITH KANGERTECH’S MANUFACTURING POWER IS BROUGHT TO LIFE BY AN INTERNATIONAL TEAM OF PROFESSIONALS WHO ALL SHARE THE SAME VISION TO DEVELOP SOLUTIONS TO RELISH (AROMATHERAPY) BLENDS USING VAPORIZERS.

DELIVERABLES
CORPORATE IDENTITY
WEBSITE

SERVICES
BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

THE PERFECT DESIGN OF GRAND & JOHNSON ARISES FROM THE INTERACTION OF EVERYTHING AND EVERYONE WHO GIVES SUBSTANCE TO IT. WHERE ALL THE DETAILS COME TOGETHER AND FORM A UNITY. A DESIGN WITH A STORY. A SMALL WORLD IN ITSELF. WE ARE CONSTANTLY LOOKING FOR BALANCE IN CONTOURS, SHAPES, LIGHT, COLORS AND MATERIALS. WHEN EVERYTHING SUPERFLUOUS IS LEFT OUT, PERFECTION IS CREATED.

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OBJECTIVE

THE FOUNDERS OF THIS COMPANY ASKED SKYBOX TO HELP WITH FIRSTLY THE NAMING OF THIS BRAND AND AFTER THE IDENTITY MATCHING THE COMPANIES QUEST TO CREATE A HIGHLY QUALITATIVE VAPING BRAND WHICH WILL STIR UP THE VAPING INDUSTRY IN A POSITIVE WAY.

SOLUTION

OUR SOLUTION WAS CHARACTERIZED AS A PHASED SOLUTION. FIRSTLY, IT WAS IMPORTANT TO KNOW WHICH PRECONDITIONSAPPLY TO THE BRAND AND PRODUCT. WE THEN CREATED OUR OWN BRAND VALUES FOR FANCY VAPE, WHICH SERVED AS A STRATEGIC FRAMEWORK DETERMINED TO START THE CREATIVE WORK WITH THE RIGHT FOCUS.

IDENTITY
FRAMEWORK

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IDENTITY

THE IDENTITY CREATED IS FOUNDED ON VISUAL ELEMENTS RELATED TO THE PRODUCT OR APPLIANCE. FURTHER THESE ELEMENTS WERE TRANSLATED TO A STRONG GRAPHIC DESIGN LANGUAGE WHICH ENABLES A SUITABLE ELABORATION TO VARIOUS TYPES OF MEANS.

FRAMEWORK - BRAND ASSETS
LOGO
MONOGRAM - DEVICE
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

I DON’T SMOKE.
I BLOW CLOUDS

FANCY VAPE

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DOES YOUR BRAND NEED A BOOST? 
SEND US AN EMAIL OR CALL US:

+ 31 20 846 45 75

OR VISIT US AT:
SKYBOX AMSTERDAM
DANZIGERBOCHT 39-P
1013 AM AMSTERDAM,
THE NETHERLANDS

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