Fancy Vape is a newly founded international brand that originated from within the kangertech company. Dutch design combined with kangertech’s manufacturing power is brought to life by an international team of professionals who all share the same vision to develop solutions to relish (aromatherapy) blends using vaporizers.
THE PERFECT DESIGN OF GRAND & JOHNSON ARISES FROM THE INTERACTION OF EVERYTHING AND EVERYONE WHO GIVES SUBSTANCE TO IT. WHERE ALL THE DETAILS COME TOGETHER AND FORM A UNITY. A DESIGN WITH A STORY. A SMALL WORLD IN ITSELF. WE ARE CONSTANTLY LOOKING FOR BALANCE IN CONTOURS, SHAPES, LIGHT, COLORS AND MATERIALS. WHEN EVERYTHING SUPERFLUOUS IS LEFT OUT, PERFECTION IS CREATED.
The founders of this company asked Skybox to help with firstly the naming of this brand and after the identity matching the companies quest to create a highly qualitative vaping brand which will stir up the vaping industry in a positive way.
Our solution was characterized as a phased solution. Firstly, it was important to know which preconditionsapply to the brand and product. We then created our own brand values for Fancy Vape, which served as a strategic framework determined to start the creative work with the right focus.
The identity created is founded on visual elements related to the product or appliance. Further these elements were translated to a strong graphic design language which enables a suitable elaboration to various types of means.
FRAMEWORK - BRAND ASSETS
MONOGRAM - DEVICE