NEDERLANDSE
BACH VERENIGING

PREFACE

FOUNDED IN 1921 TO PERFORM BACH’S ST MATTHEW PASSION IN THE GROTE KERK, IN NAARDEN, THE NETHERLANDS BACH SOCIETY HAS GROWN OVER THE PAST CENTURY INTO A LEADING VOCAL-INSTRUMENTAL ENSEMBLE OF NATIONAL AND INTERNATIONAL IMPORTANCE.

DELIVERABLES
CORPORATE IDENTITY
CAMPAIN IDENTITY
WEB ASSETS

SERVICES
BRAND ASSETS
ART DIRECTION
DESIGN DIRECTION

NBS PLAY, SING AND PASS ON THE WORK OF BACH AND HIS CONTEMPORARIES AND KINDRED SPIRITS. OUR MUSICIANS PLAY AUTHENTIC INSTRUMENTS ANDARE DRIVEN BY CURIOSITY AND THE JOY OF MUSIC-MAKING.

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OBJECTIVE

DEVELOPED THE IDENTITY IN SUCH A WAY THAT THE DUTCH
BACH SOCIETY CAN USE ITS POTENTIAL. THE WISH WAS THE REALIZATION OF A BRAND IN WHICH HERRITACHE COULD PREDOMINATE AND ALSO HAVE A CONSISTENT BUT ICONIC CHARACTER. INTENTION OF THIS (RE) BRANDING WAS THAT
THE DUTCH BACH ASSOCIATION WILL ACTUALLY BE ON DISPLAY. MAINLY BECAUSE OF THE BROAD TARGET GROUP, BUT ALSO BECAUSE OF THE COMPETITION.

SOLUTION

SKYBOX WAS THEREFORE INTENDED TO CREATE A FRESH, AESTHETIC IDENTITY THAT FITS BOTH THE MUSICAL CRAFTSMANSHIP AND THE HERITAGE OF THE NETHERLANDS
BACH SOCIETY. THIS TRANSLATED INTO SOLID, HIGHLY DYNAMIC GRAPHIC ELEMENTS, WITH WHICH WE PRESENT CONTENT IN AN APPEALING WAY. ALL THIS WITH THE HELP OF PHOTOGRAPHY
THAT HAS UNDERGONE A CONTEMPORARY CHARACTER
THROUGH PHOTOGRAPHIC EDITS.

IDENTITY
FRAMEWORK

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BRAND ASSET - PHOTOGRAPHY

TO SUPPORT THE IDENTITY, WE HAVE DEVELOPED 
A GRAPHIC DESIGN LANGUAGE THAT GIVES THE NEW IDENTITY MORE INDIVIDUALITY AND A YOUNGER
AND FRESH LOOK. THE FORMAL LANGUAGE IS DISTILLED
FROM THE ‘STAINED GLASS’ THAT COMES FROM THE CHURCHES WHERE THE NETHERLANDS BACH SOCIETY OFTEN GIVES ITS PERFORMANCES.

FRAMEWORK - BRAND ASSETS
LOGO
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

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HARMONY IS
NEXT TO
GODLINESS

NEDERLANDSE BACH VERENIGING

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DOES YOUR BRAND NEED A BOOST? 
SEND US AN EMAIL OR CALL US:

+ 31 20 846 45 75

OR VISIT US AT:
SKYBOX AMSTERDAM
DANZIGERBOCHT 39-P
1013 AM AMSTERDAM,
THE NETHERLANDS

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