Medtrum is a chinese company whose founder has set himself the goal of simplifying life for diabetic people. This is because diabetes is a chronic disease that has a considerable impact on life.
BY DEVELOPING ALL KINDS OF PROGRESSIVE DEVICES, APPLICATIONS AIMEDAT SIMPLIFYING AND MINIMIZING THE IMPACT OF DIABETES ON SOMEONE’S LIFE, MEDTRUM TRIES TO MAKE A DIFFERENCE. AN ADDITIONAL CHALLENGE IN THIS RESPECT IS THAT A LOT OF MED-TECH IS BEING DEVELOPED BY EUROPEAN INSTITUTES THAT ARE TRYING TO CONTROL THE MARKET. ALSO, FOR THAT REASON, MEDTRUM NEEDED AN EXPERIENCE THAT CARRIES MORE WEIGHT AGAINST THE COMPETITION, ALL THE MORE SO THIS WAS ALREADY THE CASE AT THE PRODUCT LEVEL.
OPTIMIZE THE IDENTITY IN SUCH A WAY THAT IT ENABLES MEDTRUM TO EXPLOIT HER POTENTIAL. THE WISH HEREWITH WAS THE REALIZATION OF A MORE CREDIBLE, RELIABLE, CONSISTENT BUT ALSO DISRUPTIVE BRANDING WITH WHICH MEDTRUM WILL ACTUALLY BE SEEN. ABOVE ALL, BY HER DIFFERENT TARGET GROUPS, BUT ALSO BY THE COMPETITION.
OUR APPROACH CHARACTERIZED ITSELF IN THIS AS A PHASED ONE. FIRST OF ALL, IT WAS ESSENTIAL TO UNDERSTAND WHICH PRECONDITIONS APPLY TO THE CORPORATE BRAND. IN ADDITION, WE HAVE CONCRETE MADE THE MEDTRUM PROPOSITION OWN MADE. THEN, THROUGH A WORKSHOP WITH VARIOUS STAKEHOLDERS WORLDWIDE, WE SHARPENED AMONG OTHERS THE POSITIONING THE POSITIONING AS WELL AS TRANSLATED IT INTO DISTINCTIVE BRAND VALUES. HEREWITH WE DETERMINED A STRATEGIC BRAND FRAMEWORK TO BE ABLE TO START UP THE CREATIVE WORK WITH THE RIGHT FOCUS.
BRAND ASSET - PHOTOGRAPHY
The Medtrum identity has been developed in 3 steps; sketch, focus and definition phase. in these 3 steps, a basic identity was developed that was based on a predefined strategic framework. A conscious choice was made to develop the identity in an innovative, modern, fresh and dynamic way. By creating a constructive color blocking as a fundamental starting point, the identity can be flexibly applied to the various online and offline communication tools.
FRAMEWORK - BRAND ASSETS
MONOGRAM - DEVICE