GRAND&JOHNSON

PREFACE

BORN FROM THE LOVE FOR INTERIOR AND PRODUCT DESIGN, GRAND & JOHNSON HAS GROWN INTO A TEAM 
OF INTERIOR ARCHITECTS AND PRODUCT DESIGNERS. 
A DESIGN STUDIO IN WHICH THE INTERIOR OF RESIDENTIAL AND PUBLIC ENVIRONMENTS IS INTERPRETED WITH PURE ATTENTION AND AN EYE FOR DETAIL.

DELIVERABLES
CORPORATE IDENTITY
DIGITAL IDENTITY

SERVICES
BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

THE PERFECT DESIGN OF GRAND & JOHNSON ARISES FROM THE INTERACTION OF EVERYTHING AND EVERYONE WHO GIVES SUBSTANCE TO IT. WHERE ALL THE DETAILS COME TOGETHER AND FORM A UNITY. A DESIGN WITH A STORY. A SMALL WORLD IN ITSELF. WE ARE CONSTANTLY LOOKING FOR BALANCE IN CONTOURS, SHAPES, LIGHT, COLORS AND MATERIALS. WHEN EVERYTHING SUPERFLUOUS IS LEFT OUT, PERFECTION IS CREATED.

01-GrandJohnson-1

OBJECTIVE

OPTIMIZE THE CURRENT IDENTITY IN SUCH A WAY THAT GRAND & JOHNSON CAN REALIZE ITS POTENTIAL. THEY WISH THE REALIZATION OF A MORE SOLID, HIGH-END, RELIABLE AND CONSISTENT BRANDING WITH WHICH GRAND & JOHNSON WILL ACTUALLY BE SEEN. ABOVE ALL, BECAUSE OF ITS DIFFERENT TARGET GROUPS, BUT ALSO BECAUSE OF THE COMPETITION. A BRAND IDENTITY HAS BEEN DEVELOPED WITH THE RIGHT FOCUS AND TONE OF VOICE.

SOLUTION

OUR APPROACH WAS CHARACTERIZED AS A PHASED APPROACH. FIRST OF ALL, IT WAS IMPORTANT TO KNOW WHICH PRECONDITIONSAPPLY TO THE CORPORATE BRAND. MOREOVER, WE HAVE “MADE” THE GRAND & JOHNSONPROPOSAL SPECIFICALLY FOR OURSELVES. BASED ON THE DEFINED BRAND VALUES,
A BRAND IDENTITY HAS BEEN DEVELOPED WITH THE RIGHT
 FOCUS AND TONE OF VOICE.

IDENTITY
FRAMEWORK

02-GrandJohnson-1
03-GrandJohnson-1
10-GrandJohnson
04-GrandJohnson

BRAND ASSET - PHOTOGRAPHY

PHOTOGRAPHY IS AN IMPORTANT PART OF CONVEYING THE ATMOSPHERE OF GRAND & JOHNSON. PHOTOGRAPHY GUARANTEES AN EYE FOR DESIGN, STYLE, DETAIL AND QUALITY. IN ADDITION TO THE REALIZED PROJECTS THAT WERE RECORDED IN THIS WAY, IT WAS ALSO IMPORTANT TO VISUALIZE THE GRAND & JOHNSON SHOWROOM
AND OFFICE IN THIS NEW VISUAL LANGUAGE.

FRAMEWORK - BRAND ASSETS
LOGO
MONOGRAM - DEVICE
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

06-GrandJohnson-1
08-GrandJohnson

AN EYE FOR
WONDER

GRAND&JOHNSON

12-GrandJohnson

DOES YOUR BRAND NEED A BOOST? 
SEND US AN EMAIL OR CALL US

+ 31 20 846 45 75

OR VISIT US AT
SKYBOX DESIGN AGENCY
DANZIGERBOCHT 39-P
1013 AM AMSTERDAM
THE NETHERLANDS