Born from the love for interior and product design, grand & johnson has grown into a team of interior architects and product designers. A design studio in which the interior of residential and public environments is interpreted with pure attention and an eye for detail.
THE PERFECT DESIGN OF GRAND & JOHNSON ARISES FROM THE INTERACTION OF EVERYTHING AND EVERYONE WHO GIVES SUBSTANCE TO IT. WHERE ALL THE DETAILS COME TOGETHER AND FORM A UNITY. A DESIGN WITH A STORY. A SMALL WORLD IN ITSELF. WE ARE CONSTANTLY LOOKING FOR BALANCE IN CONTOURS, SHAPES, LIGHT, COLORS AND MATERIALS. WHEN EVERYTHING SUPERFLUOUS IS LEFT OUT, PERFECTION IS CREATED.
OPTIMIZE THE CURRENT IDENTITY IN SUCH A WAY THAT GRAND & JOHNSON CAN REALIZE ITS POTENTIAL. THEY WISH THE REALIZATION OF A MORE SOLID, HIGH-END, RELIABLE AND CONSISTENT BRANDING WITH WHICH GRAND & JOHNSON WILL ACTUALLY BE SEEN. ABOVE ALL, BECAUSE OF ITS DIFFERENT TARGET GROUPS, BUT ALSO BECAUSE OF THE COMPETITION. A BRAND IDENTITY HAS BEEN DEVELOPED WITH THE RIGHT FOCUS AND TONE OF VOICE.
OUR APPROACH WAS CHARACTERIZED AS A PHASED APPROACH. FIRST OF ALL, IT WAS IMPORTANT TO KNOW WHICH PRECONDITIONSAPPLY TO THE CORPORATE BRAND. MOREOVER, WE HAVE “MADE” THE GRAND & JOHNSONPROPOSAL SPECIFICALLY FOR OURSELVES. BASED ON THE DEFINED BRAND VALUES, A BRAND IDENTITY HAS BEEN DEVELOPED WITH THE RIGHT FOCUS AND TONE OF VOICE.
BRAND ASSET - PHOTOGRAPHY
Photography is an important part of conveying the atmosphere of Grand & Johnson. Photography guarantees an eye for design, style, detail and quality. In addition to the realized projects that were recorded in this way, it was also important to visualize the Grand & Johnson showroom and office in this new visual language.
FRAMEWORK - BRAND ASSETS
MONOGRAM - DEVICE
An eye for