In what is possibly the city’s most beautiful location, Roberto Meyer’s MVSA Architects has designed a transparent building that provides wonderful homes and a wonderful way of life. This project is named de Hooch.
WHAT MAKES DE HOOCH EVEN MORE EXCEPTIONAL IS ITS HIGH-QUALITY SERVICE, WHICH IS MOST DEMONSTRABLY EXPERIENCED THROUGH THE NETHERLANDS’ MOST EXCLUSIVE LOBBY. THIS LOBBY, STAFFED BY A CONCIERGE AND INCORPORATING A LOUNGE AND A BAR, IS LITERALLY THE PORCH TO YOUR PRIVATE DOMAIN. PLUS, YOU GET TO COLLABORATE WITH A PROMINENT INTERIOR DESIGNER TO HAVE YOUR APARTMENT’S STRUCTURAL AND INTERIOR DESIGN WORK CUSTOMISED EXACTLY TO YOUR WISHES.
DIGITAL BRAND ASSETS
CREATE AN APPROPRIATE ONLINE TRANSLATION OF THE OFFLINE IDENTITY IN SUCH A WAY THAT DE HOOCH CAN UTILIZE ITS POTENTIAL ONLINE. GOAL WAS TO REALIZE A GOOD DIGITAL TRANSLATION OF THE ALREADY DEVELOPED OFFLINE BRANDING.
OUR APPROACH WAS CHARACTERIZED AS A PHASED APPROACH. FIRST OF ALL IT WAS ESSENTIAL TO KNOW WHICH PRECONDITIONS APPLY TO THE CORPORATE BRAND. IN ADDITION, WE MADE THE DIGITAL PROPOSITION CONCRETE AND VISUALIZED IT.
BRAND ASSET - IDENTITY
The identity created by DLVS and Skybox is based on a luxury metropolitan feel. This envisioned by a subtle logo and lifestyle images. All this with a but an ‘open’ element, creatively, since selected interior designers will contribute to the end result for the lucky ones who can afford these apartments.
FRAMEWORK - BRAND ASSETS
the life you
DE HOOCH AMSTRDAM