DE HOOCH

PREFACE

IN WHAT IS POSSIBLY THE CITY’S MOST BEAUTIFUL LOCATION, ROBERTO MEYER’S MVSA ARCHITECTS HAS DESIGNED A TRANSPARENT BUILDING THAT PROVIDES WONDERFUL HOMES AND A WONDERFUL WAY OF LIFE. THIS PROJECT IS NAMED DE HOOCH.

DELIVERABLES
DIGITAL IDENTITY
WEBSITE

SERVICES
DIGITAL BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

WHAT MAKES DE HOOCH EVEN MORE EXCEPTIONAL IS ITS HIGH-QUALITY SERVICE, WHICH IS MOST DEMONSTRABLY EXPERIENCED THROUGH THE NETHERLANDS’ MOST EXCLUSIVE LOBBY. THIS LOBBY, STAFFED BY A
CONCIERGE AND INCORPORATING A LOUNGE AND A BAR, IS LITERALLY THE PORCH TO YOUR PRIVATE DOMAIN. PLUS, YOU GET TO COLLABORATE  WITH A PROMINENT INTERIOR DESIGNER TO HAVE YOUR APARTMENT’S STRUCTURAL AND INTERIOR DESIGN WORK CUSTOMISED EXACTLY TO YOUR WISHES.

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OBJECTIVE

CREATE AN APPROPRIATE ONLINE TRANSLATION OF THE OFFLINE IDENTITY IN SUCH A WAY THAT DE HOOCH CAN UTILIZE ITS POTENTIAL ONLINE. GOAL WAS TO REALIZE A GOOD DIGITAL TRANSLATION OF THE ALREADY DEVELOPED OFFLINE BRANDING.

SOLUTION

OUR APPROACH WAS CHARACTERIZED AS A PHASED APPROACH. FIRST OF ALL IT WAS ESSENTIAL TO KNOW WHICH PRECONDITIONS APPLY TO THE CORPORATE BRAND. IN ADDITION, WE MADE THE DIGITAL PROPOSITION CONCRETE AND VISUALIZED IT.

IDENTITY
FRAMEWORK

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BRAND ASSET - IDENTITY

THE IDENTITY CREATED BY DLVS AND SKYBOX IS BASED ON A LUXURY METROPOLITAN FEEL. THIS ENVISIONED BY
A SUBTLE LOGO AND LIFESTYLE IMAGES. ALL THIS WITH
A BUT AN ‘OPEN’ ELEMENT, CREATIVELY, SINCE SELECTED INTERIOR DESIGNERS WILL CONTRIBUTE TO THE END RESULT FOR THE LUCKY ONES WHO CAN AFFORD
THESE APARTMENTS.

FRAMEWORK - BRAND ASSETS
DIGITAL IDENTITY
RESPONSIVE BRANDING
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY

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DESIGN
THE LIFE YOU
LOVE

DE HOOCH AMSTRDAM

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DOES YOUR BRAND NEED A BOOST? 
SEND US AN EMAIL OR CALL US:

+ 31 20 846 45 75

OR VISIT US AT:
SKYBOX AMSTERDAM
DANZIGERBOCHT 39-P
1013 AM AMSTERDAM,
THE NETHERLANDS

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