The Barista brand targets cosmopolitans with medium-high income, educated and moreover coffee loving Russians.
Skybox was assigned to create a recognisable brand identity and package concept, which conforms to the accepted quality of the product.
Contrary to what is common in the coffee industry, Skybox created a very catching color palette; using white packages. Recognizable. By adding particular colors and varnish patterns to each specific blend diversification was stretched in a subtle but qualitative way.
This resulted in a strong recognizable brand identity elaborated to a colorful package concept. Presenting each package/ blend in an iconic way.