Kinderrijk is a large organization focused on taking care of children. Day care, after school care and playgroups, Kinderrijk offers it all and on all on high qualitative level. Since Kinderrijk is all about children, their ambition was to create an identity, which truly expresses joy, fun and playfulness.
Exactly this playfulness was captured with the creation of illustrated animals, which were (how convenient) based on the alphabet. This way a fundament was created for both joyful communication and playful branding.