• Brand Identity

Kinderrijk is a large organization focused on taking care of children. Day care, after school care and playgroups, Kinderrijk offers it all and on all on high qualitative level. Since Kinderrijk is all about children, their ambition was to create an identity, which truly expresses joy, fun and playfulness.


The aspired playfulness was captured with the creation of illustrated animals, characters which are (how convenient) based on the alphabet. This way a fundament was created for a both joyful, 'happy' communication and subtle but playful branding.

Elaboration of the brand

Each mean, application is created carefully. The right balance between shape, material and branding results in strong recognisable means.

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