Gallery Aaldering

  • Brand Identity

Gallery Aaldering is a family owned business which is specialized in exclusive classic cars. This has mede them one of the largest dealers of historic automobiles in Europe. Skybox helped the Aaldering family, in their (visual) transition from The Gallery Brummen to Gallery Aaldering. A new optimized name, obviously needs to go hand in hand with a new identity.

The created identity is contemporary but classic at the same time. Based on this identity a wide variety of means were created, all aesthetically balanced and highly qualitative. One of the pillar in their communication is the new website. Skybox took care of the aesthetic elaboration of the design towards this website.

Both the love for classic cars and the advanced way of doing business within this field are recognisable in this new style.


The fundament of the identity is inspired by the outlines of the iconic premises in which the showroom is located. This building was designed by Gallery Aaldering founder; Nico Aaldering himself. The lining, usage of colours and selected typography all emphasise the exclusive character of the type of business in which this company is active.

Elaboration towards means

All created means both offline and online have been created consistently, based on created identity fundament. Yet again consistency has proven to make a difference.

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